As a rule, I don't normally criticise other people's output in the blog.
I think that should be the preserve of those who've demonstrated their creative credentials beyond doubt. And as I've consistently failed to trouble compilers of The Great Advertising canon, I hesitate to point fingers.
On this, though, I think I'm on pretty safe critics' ground:
Interestingly, the Tudor Rose blog proudly states: "we had a choice of paying for highly paid actors to do our new TV adds [sic] or keep it in house.We kept it in house, and used all our own family members. This keeps us in-line with who we are..."
That'll be rank amateurs with no notion of quality, then....